Chewy BAU Emails

DIGITAL | LAYOUT | EMAIL

As the lead designer for Chewy’s Business-As-Usual (BAU) email channel, I drove the visual strategy and design execution for the high-volume, recurring digital communications that form the backbone of daily customer engagement. Chewy’s BAU emails encompass essential lifecycle touchpoints—such as promotional campaigns, seasonal offers, automated replenishment reminders, and personalized product recommendations—designed to maintain brand loyalty and seamlessly guide pet parents through their purchasing journey. In this role, I established scalable email templates, optimized visual assets for cross-client responsiveness, and collaborated with marketing and strategy partners to elevate brand consistency and drive performance across millions of subscriber interactions.