THE CLARINET HOTEL
LOGO • SIGNAGE
The Clarinet Hotel is the future name of the now Holiday Inn Downtown Superdome in New Orleans. They were in need of a complete rebrand upon abandoning the Holiday Inn flag and becoming an independently owned hotel. The new hotel is named after the iconic 80 ft Clarinet mural on its southern face. The goal of this rebrand is to create a modern, luxury aesthetic that would appeal to a younger demographic. This project is ongoing, but the client has authorized the display of the completed logo and signage.
